Analisis Pengaruh Social Media Use terhadap Intention to Apply pada Perusahaan FMCG bagi Generasi Z di DKI Jakarta dengan Variabel Mediasi Employer Brand Attractiveness dan Organizational Reputation = Analysis of the Influence of Social Media Use on Intention to Apply for FMCG Companies among Generation Z in DKI Jakarta with Mediating Variables of Employer Brand Attractiveness and Organizational Reputation

Pengaruh Social Media Information Sharing Terhadap Green Purchase Intention Melalui Perceived Green Value dan Subjective Norms Sebagai Variabel Mediasi Pada Generasi Z di Wilayah DKI Jakarta = The Influence of Social Media Information Sharing on Green Purchase Intention Through Perceived Green Value and Subjective Norms as Mediating Variables in Generation Z in DKI Jakarta Region

Pengaruh firm-created dan user-generated social media communication terhadap brand awareness / association, brand loyalty dan perceived quality: Studi pada media sosial youtube wardah di DKI Jakarta = The Effect of firm-created and user-generated social media communication on brand awareness / association, brand loyalty and perceived quality: A Study on social media youtube Wardah in DKI Jakarta

Pengaruh media sosial Twitter sebagai information subsidies tool terhadap reputasi organisasi pendidikan: studi kuantitatif akun Twitter resmi Universitas Indonesia = The influence of social media as information subsidies tool towards reputation of educational organization: quantitative studies on official Twitter account University of Indonesia

Analisis pengaruh perceived usefulness dan perceived ease of use terhadap perilaku penggunaan aplikasi media sosial dengan privacy concern sebagai faktor moderasi: studi kasus: aplikasi snapchat di Indonesia = The effect of perceived usefulness and perceived ease of use towards behavioral intention in using social media apps with privacy concern as moderating factor: case study snapchat app in Indonesia