Himanda Fadwa Pramudhya
Analisis Fitur Social Media Advertising terhadap Brand Engagement dan Purchase Intention pada Brand Coffee-to-Go Lokal Indonesia = The Analysis of Social Media Advertising Features on Brand Engagement and Purchase Intention in Local Coffee-to-Go Brand in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Zahra Lidini Hanifa
Pengaruh Social Media Marketing dan Social Brand Engagement terhadap purchase intention pada merek Mad for Makeup = The influence of Social Media Marketing and Social Brand Engagement on purchase intention for Mad for Makeup
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
M. Nursyaadillah
Analisis pengaruh social media instagram advertising terhadap purchase intention pada generasi milenial di Jakarta, Banten, dan Jawa Barat = Analysis of the influence of social media instagram advertising against the purchase intention on the millennial generation in Jakarta, Banten, and West Java
Fakultas Ilmu Administrasi Universitas Indonesia, 2019
 UI - Skripsi Membership
Cheryl Margareth
Pengaruh Branded Content Experiences Dalam Media Sosial Instagram Terhadap Customer Curiosity, Brand Engagement, Dan Purchase Intention (Studi Pada Bobocabin) = The Effect of Branded Content Experiences on Instagram Social Media Towards Customer Curiosity, Brand Engagement, and Purchase Intention (A Study of Bobocabin)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Khalisto Falih Abyan
Pengaruh Social Media Advertising Terhadap Purchase Intention (Studi Pada Konsumen Janji Jiwa Pengguna Instagram Dd Daerah Jabodetabek) = The Effect of Social Media Advertising on Purchase Intention (Study on consumers of Janji Jiwa Instagram users in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi Membership