Muhammad Cyril Hadrian
Pengaruh Information Quality dalam User-Generated Content (UGC) terhadap Behavioral Intention to Revisit: Peran Mediasi Destination Image (Studi pada Lampung Sebagai Objek Wisata) = The Influence of Information Quality in User-Generated Content (UGC) Behavioral Intention to Revisit: The Mediating Role of Destination Image (A Study on Lampung as a Tourism Object)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Skripsi Membership
Karina Dwi Pramesti
Pengaruh Sikap Terhadap User-Generated Content (UGC) di Tiktok terhadap Purchase Intention = The Influence of Attitude toward User-Generated Content (UGC) In TikTok on Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Naura Cintantya Khairunnisa
Peran User-Generated Content (UGC) dan Hubungan Parasosial dalam Pemasaran Musik K-Pop di Media Sosial: Studi Terhadap Grup K-Pop ATEEZ = The Role of User-Generated Content (UGC) and Parasocial Relationships in Marketing K-Pop Music on Social Media: A Study of the K-Pop Group ATEEZ
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja
Ritonga, Raisa Chairisina Putri
The effect of brand image, price, trust, and value on repurchase intention of Go-Jek = Pengaruh citra merek, harga, kepercayaan dan nilai terhadap niat pembelian kembali jasa Go-Jek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Yuliana Purwaningrum
Pengaruh electronic word of mouth (ewom) terhadap citra merek (brand image) dan niat pembelian (purchase intention) smartphone samsung = Effect of electronic word of mouth (ewom) on (brand image) and (purchase intention) smartphone samsung
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership