Jonathan Rhenardy
Pengaruh Aktivitas Pemasaran Media Sosial terhadap Ekuitas Merek dan Respons Pelanggan Gen Z (Studi pada Instagram Bittersweet by Najla pada Masa Pandemi COVID-19) = The Effect of Social Media Marketing Activities on Brand Equity and Gen Z Costumer Response (Study on Bittersweet by Najla’s Instagram during the COVID-19 Pandemic)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Sheila Anandara Amir
The effect of social media marketing activities on brand equity and customer response: case study on Cotton Ink's Instagram = Pengaruh aktivitas marketing sosial media pada ekuitas merk dan respon pelanggan: studi kasus pada Cotton Ink di Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Jodie Daffa Alessandro
Pengaruh Aktivitas Pemasaran Media Sosial terhadap Respon Konsumen Melalui Ekuitas Merek (Studi Pada Instagram Tenue de Attire) = The Effect of Social Media Marketing Activities on Consumer Response through Brand Equity (Study on Tenue de Attire Instagram)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Hanif Pramudya
Penggunaan aktivitas komunikasi pemasaran melalui media sosial dalam mempengaruhi respon pelanggan: peran mediasi brand equity = The effect of social media marketing communication activities on customer responses: a mediating roles of brand equity
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
Dinda Emily Assadiyah
Pengaruh social media marketing efforts terhadap ekuitas merek (studi pada khalayak media sosial cgv cinemas Indonesia) = Influence of social media marketing efforts toward brand equity (study on social media followers of cgv cinemas Indonesia) / Dinda Emily Assadiya
2017
 UI - Skripsi (Membership)