Fajar Nurrohman Haryadi
Analisis pengaruh overall advertising involvement terhadap brand attitude serta dampaknya terhadap consumer behavior = Analysis of the effect of overall advertising involvement on brand attitude and its impact on consumer behavior
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Aisyah Nabillah
Pengaruh iklan media sosial terhadap respon konsumen muslim: studi kasus iklan Grab edisi Ramadhan dan Idul Fitri di YouTube = Influence of social media advertising on Muslim Consumer social media ad responses: a case study of Ramadan and Eid Al-Fitr Edition social Grab Ads on YouTube
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Hanna Vanya
Analisis efektivitas native advertising pada situs Buzzfeed : studi terhadap brand Nestea = Effectiveness analysis of native advertising on Buzzfeed : case study Nestea
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Diana Nathalia
Analisis sikap konsumen terhadap mobile advertising dan dampaknya pada intentsi penggunaan mobile advertising = Consumer attitude analysis towards mobile advertising and its effect for intention to use mobile advertising
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Elfath Mukhlisa
Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)