Rai Kusumah Jayanenggala
Analisis Pengaruh Pengalaman Merek Terhadap Kesetian Merek Melalui Kepuasan Merek Dan Kepercayaan Merek (Studi Pada Maskapai Penerbangan Lion Air) = Analyze The Influence of Brand Experience Toward Brand Loyalty Through Brand Satisfaction And Brand Trust ( Study of Lion Air Indonesia Airline)
Fakultas Ilmu Administrasi Universitas Indonesia, 2019
 UI - Skripsi Membership
Aisyah
Analisis pengaruh halal brand personality dan brand experience terhadap brand prestige, brand trust, customer satisfaction, dan brand loyalty pada merek halal. Studi kasus: Produk perawatan pria kahf = Analysis of halal brand personality and brand experience on brand prestige, brand trust, customer satisfaction, and brand loyalty on halal brand. Study case: Men personal care brand kahf.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Shinta Indah Farida
Pengaruh brand experience terhadap brand love studi pada merek vaseline = The Effect of brand experience towards brand love study on vaseline brand
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership
Audrie Diandra Satvika
Pengaruh persepsi kepribadian merek terhadap preferensi merek, sikap loyalitas merek, dan perilaku word-of-mouth : studi kasus Restoran Pizza Hut = The effects of brand personality perceptions toward brand preference, attitudinal brand loyalty, and word-of-mouth behavior : case study Pizza Hut Restaurant
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Adinda Mutia Muwardati
Pengaruh Kesadaran Merek, Kesan Kualitas, Asosiasi Merek, dan Keunikan Merek Terhadap Loyalitas Merek User Generated Content Platform (Studi pada Kompasiana) = The Effect of Brand Awareness, Perceived Quality, Brand Association, and Brand Uniqueness Towards User Generated Content Platform (Study of Kompasiana)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis Membership