Analisis pengaruh kredibilitas beauty vlogger sebagai celebrity endorser terhadap minat beli produk skincare Safi Indonesia: studi perbandingan pada beauty vlogger Tasya Farasya dan Sari Endah Pratiwi = Analysis the impact of beauty vlogger credibility as a celebrity endorser on consumer purchase intention in Safi Indonesia skincare products: comparative study on beauty vlogger Tasya Farasya and Sari Endah Pratiwi

Analisis Peran Dimensi Homophily, Keterikatan Emosional, dan Keahlian terhadap Persepsi Konsumen terkait Popularitas Vlogger dan Perilaku Pembelian = Analysis of the Role of Homophily Dimensions, Emotional Attachment, and Expertise on Consumer’s Perception of Vlogger’s Popularity and Purchase Behavior

Pengaruh beauty vlog terhadap persepsi akan kredibilitas narasumber dan niat beli konsumen = The influence of beauty vlog on perceived source credibility and purchase intention

Analisis packaging, brand popularity, visual merchandising, dan emotional attachment terhadap pembelian impulsif produk RTD Tea pada traditional retailer (Warung) studi kasus teh pucuk harum di Jakarta Selatan = Analysis of packaging brand popularity visual merchandising and emotional attachment on impulse buying of ready to drink tea products on traditional retailer (Warung): case study teh pucuk harum in South Jakarta

Pengaruh beauty vloggers sebagai opinion leaders terhadap brand purchase intention kosmetik lokal di Indonesia = The influence of beauty vloggers as opinion leaders to brand purchase intention of local cosmetic in Indonesia