Pengaruh Sosial Media dalam Membentuk Loyalitas terhadap Film di Bioskop dengan Mediasi Movie Coolness serta Pengalaman Menonton Film (Studi Kasus Film KKN di Desa Penari) = The Influence of Social Media in Forming Loyalty to Movie in The Cinema With Mediation of Movie Coolness and Watching Movie Experience (Case Study of Community Service Program in Dancer Village Movie)