Avitasya Febryani Syahrial
Faktor-faktor yang membentuk attitude toward SMS location-based advertising dan dampaknya terhadap purchase intention: studi kasus: Krispy Kreme = Antecedents of attitude toward SMS location-based advertising and their impacts on purchase intention: case study: Krispy Kreme
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Camelia Catharina L.S.
Komodifikasi Ruang Berita pada Kapitalisme Baru Media Daring: Studi Kasus Iklan Natif = News Space Commodification in the New Capitalism of Online Media: A Case Study of Native Advertising
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Disertasi Membership
Fathimah Zahra R.
Pengaruh cognitive responses dalam internet advertising terhadap purchase intention : studi efektivitas banner ADS di Indonesia = Effect of cognitive responses to the internet advertising on purchase intention : study effectiveness of banner ADS in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Nabila Aulia Rahardja
Analisis Minat Bertransaksi Menggunakan Buy-Now-Pay-Later pada E-commerce dari Perspektif Technology Acceptance Model dan Affordance Theory = Analysis of Purchase Intention Using Buy-Now-Pay-Later in E-commerce from Technology Acceptance Model and Affordance Theory Perspective
Fakultas Ilmu Komputer Universitas Indonesia, 2024
 UI - Skripsi Membership
Faya Rizti Khoiriyah
Pengaruh electronic word of mouth terhadap minat beli produk fashion pada toko online di Instagram = The influence of electronic word of mouth on purchase intention of fashion items in Instagram online shop
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership