The Implication of Temporary "Pop-up" Retail on Consumer Reaction through the Mediating Roles of Scarcity, Hedonic Shopping Value, and Perceived Uniqueness = Implikasi Temporary "Pop-up" Retail terhadap Reaksi Konsumen melalui Peran Mediasi Scarcity, Hedonic Shopping Value, dan Perceived Uniqueness

Peran brand trust pada hubungan antara brand experience dengan brand loyalty pada konsumen lanjut usia = The role of brand trust in the relationship between brand experience and brand loyalty in older adult consumer

Analisis pengaruh brand personality, brand experience, brand trust, brand love dan nostalgia terhadap consumer brand loyalty: studi kasus: minyak kayu putih Cap Lang dan Blue Band = Analyzing the impact of brand personality brand experience brand trust brand love and nostalgia on consumer brand loyalty: case study: minyak kayu putih Cap Lang and Blue Band

Analisis pengaruh ideal self-congruence dan emotional brand attachment terhadap perilaku konsumen: compulsive buying, brand loyalty, dan external trash-talking: studi pada produk-produk fashion = The impact of ideal self-congruence and emotional brand attachment toward consumer's behavior: compulsive buying, brand loyalty, and external trash-talking: study on fashion products

Pengaruh brand attachment terhadap perilaku positif dan negatif konsumen dengan attachment styles sebagai efek moderasi pada transportasi online di wilayah Jabodetabek = The Effect of brand attachment on consumer positive and negative behavior with attachment styles as a moderating effect on online transportation in Jabodetabek Region