Pemaknaan khalayak terhadap citra merek perusahaan dalam storytelling kampanye perusahaan: studi kampanye "Mulai aja dulu" Tokopedia = Audience reception towards company's brand image on the company storytelling campaign: study "Mulai aja dulu" Tokopedia campaign

Rencana strategi marketing public relations untuk meningkatkan brand equity terhadap Caring Colours Martha Tilaar = Marketing public relations strategy plan to increase brand equity for Caring Colours Martha Tilaar

Representasi kecantikan dalam iklan kosmetik Sariayu Martha Tilaar sebagai simbolisasi budaya Jawa

Pengaruh corporate brand image, customer perceived value, dan customer satisfaction terhadap customer loyalty: studi kasus Martha Tilaar = Impact of corporate brand image customer perceived value and customer satisfaction on customer loyalty: case study Martha Tilaar

The Martha Tilaar way