Pengaruh Electronic Word-of-Mouth terhadap Consumer Purchase Decision pada Aktivitas E-Commerce dari Perspektif Consumer Characteristic di Kalangan Mahasiswa Indonesia = The Influence of Electronic Word-of-Mouth on Consumer Purchase Decision in E-Commerce Activities from The Perspective of Consumer Characteristic Among Undergraduate Students in Indonesia

Pengaruh Perceived Behavioral Control terhadap Trust untuk Berbelanja dalam Platform E-commerce= The Effect of Perceived Behavioral Control on Trust Towards E-commerce Platforms

Analisis Pengaruh Karakteristik Live Shopping TikTok terhadap Intensi Pembelian dan Word of Mouth: Perspektif Pleasure-Arousal-Dominance (PAD) = Analysis of The Influence of TikTok Live Shopping Characteristics on Purchase Intention and Word of Mouth: Pleasure-Arousal-Dominance Perspective

Analisis Pengaruh Karakteristik Live Shopping TikTok terhadap Intensi Pembelian dan Word of Mouth: Perspektif Pleasure-Arousal-Dominance (PAD) = Analysis of The Influence of TikTok Live Shopping Characteristics on Purchase Intention and Word of Mouth: Pleasure-Arousal-Dominance Perspective

Analisis Pengaruh Karakteristik Live Shopping TikTok Terhadap Intensi Pembelian dan Word of Mouth: Perspektif Pleasure-Arousal-Dominance (PAD) = Analysis of the Influence of TikTok Live Shopping Characteristics on Purchase Intention and Word of Mouth: Pleasure-Arousal-Dominance Perspective