Endorsement Selebriti di Merek Fashion Mewah: Analisis Endorsement Jennie Kim BLACKPINK dengan Chanel Menggunakan Model Resonansi Merek = Celebrity Endorsement in Luxury Fashion Brands: Analysing BlackPink's Jennie Kim's endorsement with Chanel Through The Brand Resonance Model

PEMASARAN MEDIA SOSIAL SELEBRITI: PENGARUH KREDIBILITAS DAN HUBUNGAN PARA-SOSIAL TERHADAP NIAT PEMBELIAN, MENGGUNAKAN BLACKPINK SEBAGAI ENDORSER = Social Media Marketing of Celebrity: The Effect of Credibility and Para-social Relationship on Purchase Intention, Using Blakcpink as an Endorser

Pengaruh Perceived Influence, Brand Engagement in Self-Concept, dan Brand Expected Value Terhadap Intention to Purchase Recommended Brand (Studi pada Beauty Vlogger Sebagai Digital Influencer) = The Influence of Perceived Influence, Brand Engagement in Self- Concept, and Brand Expected Value on Intention to Purchase Recommended Brands (Study on Beauty Vlogger as Digital Influencer)

Pengaruh Endorser Credibility Terhadap Customer Relationship Commitment dan Brand Equity pada E-Commerce di Indonesia = The Effect of Endorser Credibility to Customer Relationship Commitment and Brand Equity on E-commerce in Indonesia

Online Self-disclosure pada Influencer Endorsement (Studi Kasus Closeup Endorsement di Instagram Clairine Clay) = Online Self-disclosure on Influencer Endorsement (Case Study of Closeup Endorsement on Clairine Clay's Instagram)