Dyah Puji Kusumawati
Pengaruh Cause Related Marketing (CRM) terhadap loyalitas merek The Body Shop
2009
 UI - Skripsi Open
Achmad Abdillah Ghifari
The Effect of Cause-Related Marketing on Beer Type (Alcohol Vs Alcohol-Free) Toward Consumers Attitude Toward Alcohol with the Moderating Effect of Religious Belief = Pengaruh Cause-Related Marketing kepada Jenis Bir (Alkohol Vs Bebas Alkohol) Terhadap Sikap Konsumen Kepada Alkohol dengan Efek Moderasi Keyakinan Agama
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja
Maria Mahdalena
Pengaruh cause-related marketing, corporate image, consumers attitude dan brand attractiveness terhadap intensi pembelian konsumen pada perusahaan sosial = Impact of cause related marketing corporate image consumers attitude and brand attractiveness toward consumer purchase intention on social enterprise
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Edy Can
RCEP dari perspektif Indonesia: Menguji faktor kedekatan pembangunan (development proximity) sebagai strategi peningkatan ekspor = RCEP from Indonesia perspective: Examining development proximity factors as strategy to enhance export.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Asysyifa Azzahra
Perbandingan penerapan brand functional value dan brand experiential value terhadap evaluasi konsumen pada local-foreign branding: sebuah studi eksperimen = A comparison between the application of brand functional value and brand experiential value toward consumer evaluation on local foreign branding: an experimental study
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership