Ariesa Putri Andini
Pengaruh Strategi Co-branding Merek Fesyen Lokal dengan Social Media Influencers dalam Keputusan Pembelian Konsumen = The Influence of Local Fashion Brand Co-Branding Strategy with Social Media Influencers in Consumer Purchasing Decisions
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
Siregar, Fathimah Waqaarah
Analisis Strategi Co-branding UNIQLO dengan Karakter Manga dan Anime dalam UT Collection = Analysis of UNIQLO's Co-branding Strategy with Manga and Anime Characters in UT Collection
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tugas Akhir
Tiara Marchelina
Co-branding ingredient vs co-branding simbolik pengaruhnya terhadap strategi pemasaran smartphone = Ingredient co branding vs symbolic co branding their influence on the marketing strategy of smartphone
2015
 UI - Skripsi (Membership)
Ardiyan Agung Nugroho
Strategi co-branding untuk membangun merek: Studi kasus Mobile Banking M-BCA, PT Excelcomindo Pratama dan PT Bank BCA Tbk
2003
 UI - Tesis (Membership)
Nadia Putri Prianti
Analisis pengaruh komunikasi pemasaran terpadu terhadap ekuitas merek dalam strategi co-branding fast-fashion brand Hennes and Mauritz (H&M) dengan desainer high-end brand = Analysis of integrated marketing communication effect to brand equity in the case of fast-fashion brand Hennes and Mauritz (H&M) and high-end brand designer co-branding strategy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja