Analisis pengaruh product involvement, price consciousness, dan price/quality inference terhadap willingness-to-pay pada local brand fashion di Indonesia = The influence of product involvement price consciousness and price quality inference towards customers willingness to pay on local brand fashion product in Indonesia

Penggunaan bahasa Inggris dalam fesyen lokal = The use of English in local fashion brands

Analisis pengaruh visual merchandising pada perilaku impulse buying: studi pada gerai ritel fashion H&M Grand Indonesia Jakarta Pusat = Analysis of the influence of visual merchandising on impulse buying behavior: study on fashion retail store H&M Grand Indonesia Central Jakarta

Analisis Faktor-Faktor yang Mempengaruhi Intention Menggunakan Fashion Subscription-Based Online Services (SOS) di Asia Tenggara: Studi Komparatif berdasarkan Kelompok Negara (Analysis of Factors Influencing Intention to Use Fashion Subscription-Based Online Services (SOS) in Southeast Asia: Comparative Study by Country Group) = Analysis of Factors Influencing Intention to Use Fashion Subscription- Based Online Services (SOS) in Southeast Asia: Comparative Study by Country Group

Menyebrangi Atlantik dan Berteman dengan Konsumen Baru: Meraih keunggulan kompetitif di industri majalah mode = Crossing the Atlantic and Befriending A New Consumer: Gaining competitive advantage in fashion magazine industry