Pengaruh Aktivitas Social Media Marketing terhadap Brand Trust, Brand Equity, dan Brand Loyalty pada Akun Instagram @bpjs.ketenagakerjaan = Effect of Social Media Marketing Activities on Brand Trust, Brand Equity, and Brand Loyalty on Instagram Account @bpjs.ketenagakerjaan

Pengaruh Aktivitas Social Media Marketing Terhadap Brand Trust, Brand Equity, dan Brand Loyalty Pada Platform Social Media Instagram = The Effect of Social Media Marketing Activities on Brand Trust, Brand Loyalty, and Brand Equity on the Social Media Instagram

Analisis Pengaruh Komunikasi Media Sosial terhadap Ekuitas Merek dan Minat Beli (Studi pada Barang Fesyen Mewah pada Pengikut Instagram @shopatbanananina di Jakarta) = Analysis of the Influence of Social Media Communication on Brand Equity and Purchase Intention (Study on Luxury Fashion Items on @shopatbanananina Instagram Followers in Jakarta)

Pengaruh Hubungan Parasocial terhadap Customer Equity Drivers dalam konteks media sosial: Penggunaan Endorser di media sosial Instagram pada Merek L'Oreal Paris = Parasocial relationship effects on customer equity drivers in the social media context the use of instagram social media Endorsers on L'oreal Paris Brand

Pengaruh firm-created social media communication dan user-generated social media communication terhadap brand loyalty dengan brand trust dan brand equity sebagai mediator: studi kasus: akun Instagram MAKE OVER = The influence of firm-created social media communication and user-generated social media communication on brand loyalty with brand trust and brand equity as mediators: the case of Instagram of MAKE OVER