Analisis pengaruh kredibilitas dan interaksi parasosial oleh Youtube influencer terhadap intensi pembelian produk kecantikan = Analysis of the effect of credibility and parasocial interaction by Youtube influencers on purchase intentions for beauty products

Pengaruh influencer attributes dan perceived characterization terhadap purchase intention: studi pada subscriber Channel YouTube GadgetIn = The effects of influencer attributes and perceived characterization on purchase intention: study on GadgetIn YouTube subscribers

Pengaruh native advertising terhadap consumer attitude dan purchasing behavior (Studi kasus media youtube) = The impact of native advertising towards consumer attitude and purchasing behavior study case youtube.

Pengaruh influencer marketing pada media sosial YouTube terhadap brand awareness dan purchase intention = The impact of influencer marketing on YouTube towards brand awareness and purchase intention

Analisis efektivitas online advertisement melalui beauty influencer di Youtube terhadap industri kosmetik lokal di Indonesia = Online advertisement through beauty influencer in Youtube on local cosmetic brand: a case study in Indonesia