Tito Aditiawan
Pengaruh Pengalaman Merek, Evaluasi Merek dan Loyalitas Merek Pada Pengguna Sepatu Puma di Jakarta = The Influence of Brand Experience, Brand Evaluation and Brand Loyalty on Puma Shoes Users in Jakarta
Fakultas Ilmu Administarsi Universitas Indonesia, 2020
 UI - Skripsi Membership
Fenny Zulfiyah Mayang
Kredibilitas merek dan peran orientasi keagamaan pada loyalitas pelanggan kosmetik dengan halal branding = Brand credibility and the role of religious orientation on customer loyalty to cosmetics with halal branding
2019
 UI - Skripsi Membership
Yeremia Geoffrey Rasoen
Analisis pengaruh higher-order factor brand love & high quality dan konsekuensinya (loyalty/word of mouth/resistance to negative information): studi pada konsumen Filosofi Kopi Melawai Jakarta = Analysis of the influence of higher-order brand love & high quality and its consequences (loyalty/word of mouth/resistence to negative information): a study of the consumer of Filosopi Kopi Melawai Jakarta
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi Membership
Lubis, Raufah Melvidya
Analisis kualitas atribut pada aplikasi online food delivery terhadap perceived value serta pengaruhnya terhadap sikap dan intensi menggunakan kembali dimoderasi oleh single-person household dan multi-person household = Understanding perceived value, attitude and intention to continuously use of online food delivery which moderated by single-person household and multi-person household
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Marsha Windira
Analisis pengaruh customer engagement dalam bentuk self expressive brand terhadap brand love dan brand advocacy (Studi kasus: Facebook Dove Indonesia) = Analysis of influence of customer engagement in the form of self expressive brand towards brand love and brand advocacy (Case study: Facebook Dove Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership