Pengaruh Social Media Influencer Terhadap Purchase Intention: Studi Pada Produk Kuliner di Restoran dan Kafe = The Influence of Social Media Influencers on Purchase Intention: A Study on Culinary Products in Restaurant and Café

Pengaruh Halal Awareness, Halal Certification, dan Attitude Terhadap Niat Beli Konsumen Muslim di Indonesia: Studi Kasus pada Makanan Lokal dan Brand Internasional = The Influence of Halal Awareness, Halal Certification, and Attitude on the Purchase Intention of Muslim Consumers in Indonesia: A Case Study on Local Food and International Brands

Pengaruh Pesan Iklan Emotional Appeal Fear & Hope pada Minat Beli Generasi Y & Z terhadap Produk Kosmetik Ramah Lingkungan = The Influence of Emotional Appeal Advertising Messages of Fear & Hope on Purchase Intention of Generation Y & Z towards Eco-friendly Cosmetic Products

Analisis pengaruh retailer awareness retailer association retailer perceived quality dan retailer loyalty terhadap purchase intention studi kasus 7 eleven di Wilayah Jabodetabek = The effect of retailer awareness retailer association retailer perceived quality and retailer loyalty towards purchase intention case study 7 eleven in Jabodetabek Region

Whispers of Influencers: Authenticity, Cultural Congruence, and Their Impact on Purchase Intention = Bisikan para influencers: Autentisitas, Kesamaan Budaya, dan dampaknya terhadap niat pembelian konsumen