Irdina Tiara Putri
Analisis perbandingan pengaruh youtuber dan celebgram dalam membangun persepsi dan niat beli konsumen terhadap luxury brand cosmetics = Comparative analysis of youtuber and celebgram in developing consumer brand perception and instentions to buy luxery cosmetics brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Adeline
Pengaruh Perceived Safety & Brand Trust, Fair Price, Perceived Risk, Government Trust, dan Solidarity with Restaurant Sector terhadap Intention to Visit Restoran All You Can Eat (Studi pada Perilaku Konsumen selama Pandemi COVID-19 di DKI Jakarta) = The Effect of Perceived Safety & Brand Trust, Fair Price, Perceived Risk, Government Trust, and Solidarity with Restaurant Sector toward Intention to Visit All You Can Eat Restaurant (Study on Consumer's Behavior during COVID-19 Pandemic in DKI Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Ariesa Putri Andini
Pengaruh Strategi Co-branding Merek Fesyen Lokal dengan Social Media Influencers dalam Keputusan Pembelian Konsumen = The Influence of Local Fashion Brand Co-Branding Strategy with Social Media Influencers in Consumer Purchasing Decisions
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
Andriati Suryadewi Soejanto
Luxury fashion: faktor-faktor yang mempengaruhi sikap dan keinginan membeli pada konsumen kelas menengah = Luxury fashion the factors affecting attitudes and purchase intention in the middle class
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis (Membership)
Katarina Bondan Amikatsih Kusuma
Analisis Peran Consumer Engagement dalam Proses Pengembangan Cerita Sebagai Pendukung Pembangunan Film Branding (Studi pada Brand Filosofi Kopi) = Analysis of The Role of Consumer Engagement in the Story Development Process as a Support for Film Branding Development (Study on Filosofi Kopi Film Brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja