Made Devicca Surya
Analisis pengaruh marketing communications terhadap keputusan pembelian (objek penelitian: Go-Jek) = Analysis of the effect of marketing communications on purchase decision research object: Go-Jek
2018
 UI - Tesis Membership
Yosef Budi Susanto
Pengaruh orientasi pasar dan kapabilitas pemasaran dinamik terhadap kinerja pemasaran UKM dalam struktur make-to- order : studi empirik pada industri sepatu Cibaduyut = The impact of market orientation and dynamic marketing capability on marketing performance of make-to-order SMES: empiric study of Cibaduyut shoe industry
2017
 UI - Disertasi Membership
Russell, J. Thomas
Tata cara periklanan Klepner
Elex Media Komputindo, 1992
 Buku Teks
Sevin, Charles H.
Marketing productivity analysis / Charles H. Sevin
McGraw-Hill, 1965
 Buku Teks
Rapp, Stan
Maxi Marketing
Erlangga, 1995
 Buku Teks