Kotler, Philip
Marketing 4.0: bergerak dari tradisional ke digital
Gramedia Pustaka Utama, 2019
 Buku Teks
Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing
Springer Cham, 2022
 eBooks
Rachael Abigail Saveria
Analisis digital marketing dalam strategi integrated marketing communication kampanye politik (studi kasus komunitas Teman Ahok) = Analysis of digital marketing on political campaign's integrated marketing communication (case study of Teman Ahok)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Triana Dewi Iriani
Perencanaan program pemasaran digital Ayam Kane periode Januari-Juni 2019 = Digital marketing strategy planning program for Ayam Kane Period January-Juny 2019
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tugas Akhir
Natasya Chandra Puteh
Program perencanaan komunikasi pemasaran digital kitkat "You Deserve a Break" periode Januar - Maret 2017 = Digital marketing communication strategy planning kitkat "You Deserve a Break" January - March 2017
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tugas Akhir