Kristel Elissa
Analisis green brand positioning untuk membangun green brand image pada merek kecantikan dan perawatan pribadi Love Beauty and Planet = Analysis of green brand positioning to build green brand image of beauty and personal care Brand Love Beauty and Planet
2020
 UI - Makalah dan Kertas Kerja
Bernadetta Ardanari
Membangun Brand Image melalui Purpose Branding: Analisis Green Beauty Campaign oleh Garnier Indonesia = Building a Brand Image through Purpose Branding: Green Beauty Campaign Analysis by Garnier Indonesia
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Muhamad August Dwi Hariyanto
Analisis strategi marketing public relations spotify dalam upaya membangun brand image = Spotify marketing public relations strategies analysis in establishing brand image
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Marlyandri Andini Putri
Pengaruh kredibilitas opini pemimpin, kredibilitas merek, norma subyektif, sikap merek, terhadap niat membeli kosmetik lipstik merek "Urban Ecay" (survei: Mahasiswa Jurusan Komunikasi Universitas Indonesia) = The Influence of leader's Opinion credibility, brand credibility, subjective norms, brand attitude, against the intention to buy lipstick cosmetics brand "Urban Ecay" (survey: student of the Department of Communication, University of Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi Membership
Orisya Syam Milanti
Analisis pengaruh Experiential Marketing dan Electronic Word of Mouth terhadap Brand Awareness dan Purchase Intention: studi kasus pada Keripik Setan (Pedas) Maicih logo samping = Analysis the influence of experiential marketing and Electronic Word of Mouth toward Brand Awareness d Purchase intention: case study Keripik Setan (Pedas) Maicih Logo Samping
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi (Open)