Anindya Nurmalita
Pengaruh kesadaran nilai terhadap loyalitas merek melalui mediasi keterlibatan merek dalam konsep diri pada generasi z konsumen merek BLP beauty di Jabodetabek = The effect of value consciousness on brand loyalty with brand engagement in self-concept as a mediating variable towards generation z consumers of BLP beauty brand in Jabodetabek.
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Tito Aditiawan
Pengaruh Pengalaman Merek, Evaluasi Merek dan Loyalitas Merek Pada Pengguna Sepatu Puma di Jakarta = The Influence of Brand Experience, Brand Evaluation and Brand Loyalty on Puma Shoes Users in Jakarta
Fakultas Ilmu Administarsi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Rai Kusumah Jayanenggala
Analisis Pengaruh Pengalaman Merek Terhadap Kesetian Merek Melalui Kepuasan Merek Dan Kepercayaan Merek (Studi Pada Maskapai Penerbangan Lion Air) = Analyze The Influence of Brand Experience Toward Brand Loyalty Through Brand Satisfaction And Brand Trust ( Study of Lion Air Indonesia Airline)
Fakultas Ilmu Administrasi Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Iman Pramudita Andyanto
Influence of brand self-congruity on brand loyalty towards sportswear products: Indonesian consumers = Pengaruh kesesuaian diri merek terhadap loyalitas merek menuju produk pakaian olahraga: konsumen Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Rizka Salsabila
Analisis pengaruh pengalaman merek, kepercayaan merek, dan kepuasan konsumen terhadap loyalitas merek Citilink di Bandar Udara (Bandara) Soekarno Hatta = Analysis of the influence of brand experience, brand trust, and customer satisfaction on Citilink brand loyalty at Soekarno Hatta Airport
Fakultas Ilmu Administrasi Universitas Indonesia, 2019
 UI - Skripsi (Membership)