Pengaruh Brand Engagement in Self-Concept dan Value Consciousness Terhadap Brand Loyalty (Studi Pada Konsumen Merek Pakaian Erigo di DKI Jakarta) = The Influence of Brand Engagement in Self-Concept and Value Consciousness on Brand Loyalty: Study of Erigo Consumers in Jakarta

Pengaruh Pengalaman Merek terhadap Loyalitas Merek melalui Kegemaran Merek, Hubungan diri dengan Merek dan Afeksi Merek sebagai Variabel Mediasi pada Konsumen Perawatan Kulit Avoskin di Jabodetabek = The Influence of Brand Experience on Brand Loyalty through Brand Passion, Self-Brand Connection, and Brand Affection as Mediation Variables towards Consumers of Avoskin in Jabodetabek

Pengaruh employer brand experience terhadap organizational citizenship behavior dengan employee engagement sebagai variabel mediasi: studi pada karyawan generasi Z di DKI Jakarta = Effect of employer brand experience on organizational citizenship behavior with employee engagement as a mediating variable: study on generation Z employees in DKI Jakarta

Pengaruh Upaya Pemasaran Media Sosial Merek Mewah Terhadap Ekuitas Merek Berbasis Konsumen Di Kalangan Konsumen Generasi Z: Sebuah Studi Pada Louis Vuitton = The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equity Among Generation Z Consumers: A Study on Louis Vuitton

Pengaruh Upaya Pemasaran Media Sosial Merek Mewah Terhadap Ekuitas Merek Berbasis Konsumen Di Kalangan Konsumen Generasi Z: Sebuah Studi Pada Louis Vuitton = The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equity Among Generation Z Consumers: A Study on Louis Vuitton