Analisis Motivasi Pembelian Konsumen Milenial terhadap Heritage Luxury Brand (Studi pada Merek Louis Vuitton) = Millennial Consumers’ Purchase Motivation on Heritage Luxury Brand (A Study on Louis Vuitton Brand)

Pengaruh Upaya Pemasaran Media Sosial Merek Mewah Terhadap Ekuitas Merek Berbasis Konsumen Di Kalangan Konsumen Generasi Z: Sebuah Studi Pada Louis Vuitton = The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equity Among Generation Z Consumers: A Study on Louis Vuitton

Pengaruh Upaya Pemasaran Media Sosial Merek Mewah Terhadap Ekuitas Merek Berbasis Konsumen Di Kalangan Konsumen Generasi Z: Sebuah Studi Pada Louis Vuitton = The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equity Among Generation Z Consumers: A Study on Louis Vuitton

Pengaruh kredibilitas pendukung “Abel Cantika” terhadap sikap merek, kredibilitas merek, dan minat beli pengikut milenial akun Instagram Make Over = The effect of endorser “Abel Cantika” credibility on brand attitude, brand credibility, and purchase intention of millennial followers on make over Instagram

Luxury fashion: faktor-faktor yang mempengaruhi sikap dan keinginan membeli pada konsumen kelas menengah = Luxury fashion the factors affecting attitudes and purchase intention in the middle class