Dwita Fajardianie
Pengaruh Aktivitas Social Media Marketing terhadap Brand Trust, Brand Equity, dan Brand Loyalty pada Akun Instagram @bpjs.ketenagakerjaan = Effect of Social Media Marketing Activities on Brand Trust, Brand Equity, and Brand Loyalty on Instagram Account @bpjs.ketenagakerjaan
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis (Membership)
Fikri Dhiyaul Ilmi
Pengaruh Social Electronic Word Of Mouth Positif Terhadap Minat Beli Masyarakat Melalui Sikap Merek Pada Produk Smartphone OPPO (Studi Pada Akun Instagram @beritagadget) = The Influence of Electronic Word of Mouth towards Purchase Intention through Brand Attitude on Smartphone OPPO (Studies on Followers @beritagadget on Instagram)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Rica Sharma
Analisis pengaruh electronic word of mouth di social media dan brand image terhadap keputusan pembelian (studi dalam memilih preschool highscope) = The influence analysis of electronic word of mouth in social media and brand image towards purchase intention study on choosing highscope preschool
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Alfian Dally Irawan
Pengaruh Aktivitas Social Media Marketing Terhadap Brand Trust, Brand Equity, dan Brand Loyalty Pada Platform Social Media Instagram = The Effect of Social Media Marketing Activities on Brand Trust, Brand Loyalty, and Brand Equity on the Social Media Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Anindita Nurizki
Pengaruh electronic word of mouth (eWOM) di media sosial terhadap purchase intention: studi pada layanan YesBoss Indonesia = The influence of electronic word of mouth (eWOM) in social media toward purchase intention: study on YesBoss Indonesia service
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)