Inda Astri Andini
Pengaruh pesan iklan dan media iklan terhadap kesadaran merek (studi eksplanatif pada iklan "regus serviced office" versi tabloid seputar UKM terhadap kesadaran merek di kalangan pengusaha lokal) = Effect of media advertising message advertising against brand awareness (eksplanatif study on advertisement "regus serviced office" tabloid version regarding SMEs against brand awareness among local entrepreneurs)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Muhammad Fahrezi
Pengaruh Gamification Feature Terhadap Brand Equity dan Brand Engagement ( Studi pada pemain Shopee Games ) = The effect of gamification feature toward brand equity and brand engagement ( study on Shopee Games player )
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Narissa Arviani Bouty
Pengaruh perceived availability of information terhadap intention to apply melalui reputation dan identity congruence di kalangan milenial (studi pada: Shopee Indonesia) = The Influence of perceived availability of information in social media on intention to apply through reputation and identity congruence in millenials (a study on Shopee Indonesia)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Rahmah Syafira
Pengaruh Gamification Kuis Shopee terhadap Brand Loyalty melalui Customer Engagement dan Customer Satisfaction (Kasus pada E-commerce Shopee Indonesia) = The Effect of Gamification Kuis Shopee on Brand Loyalty through Customer Engagement and Customer Satisfaction (Case in E-commerce Shopee Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis (Membership)
Togar, Benedictus
Pengaruh Perceived Brand Leadership Terhadap Consumer Satisfaction dan Repurchase Intention (Studi pada E-commerce Shopee) = The Effect Of Perceived Brand Leadership On Consumer Satisfaction and Repurchase Intention (Study On E-Commerce Shopee)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)