Cerita seperti apa yang Diinginkan Konsumen? Peran Jenis Short Brand Story terhadap Intensi Membeli dengan Regulatory Focus sebagai Moderator = What Kind of Story Consumer Wants? the Role of Short Brand Story Types on Purchase Intention with Regulatory Focus as Moderator

Peran Short Brand Story terhadap Intensi Membeli dengan Persepsi Konsumen akan Brand Activism sebagai Moderator = The Role of Short Brand Story on Purchase Intention with Consumer Perception of Brand Activism as a Moderator

Peran tipe short brand story terhadap purchase intention FMCG dengan perceived brand quality sebagai mediator = The role of short brand story type on purchase intention towards FMCG with perceived brand quality as mediator

Peran Tipe Short Brand Story terhadap Purchase Intention FMCG dengan Perceived Brand Quality sebagai Mediator = The Role of Short Brand Story Type on Purchase Intention.Towards FMCG with Perceived Brand Quality as Mediator

Konsumen: percaya atau tidak pada Brand? Pengaruh jenis short brand story terhadap intensi membeli yang dimoderasi oleh trust = Consumer: trust or not to the brand? The effect of short brand story type on purchase intention moderated by trust