Jodie Daffa Alessandro
Pengaruh Aktivitas Pemasaran Media Sosial terhadap Respon Konsumen Melalui Ekuitas Merek (Studi Pada Instagram Tenue de Attire) = The Effect of Social Media Marketing Activities on Consumer Response through Brand Equity (Study on Tenue de Attire Instagram)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Suci Xaviera Wardhani
Pengaruh Social Media Marketing Dan Emotional Branding Terhadap Loyalitas Merek Dengan Mediasi Keterlibatan Pelanggan (Studi Pada Instagram @madformakeup.co) = The Influence of Social Media Marketing and Emotional Branding On Brand Loyalty Through Customer Engagement (A Study of @madformakeup.co On Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership
Raden Nazla Maura Nadhifah
Analysis of Instagram Content as Social Media Marketing Strategy to Increase Brand Awareness Effectiveness at PT MAP Aktif Adiperkasa Tbk = Analysis of Instagram Content as Social Media Marketing Strategy to Increase Brand Awareness Effectiveness at PT MAP Aktif Adiperkasa Tbk
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2023
 UI - Tugas Akhir
Novita Indar Pratama
Pengaruh social media marketing activities terhadap brand equity dan customer response: studi pada Instagram Bittersweet by Najla = The effect of social media marketing activities on brand equity and customer response: study on Bittersweet by Najla's Instagram
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Alfathur Bayzaqi Qurrotayana
Analisis pengaruh social media marketing efforts terhadap brand knowledge melalui customer brand engagement sebagai mediasi (Studi pada konsumen sepatu brand lokal compass di Jabodetabek) = Analysis of the effect of social media marketing efforts on brand knowledge through customer brand engagement as a mediation: A study on customer of local brand sepatu compass.
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership