PENGARUH KONTEN PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP BRAND AWARENESS DAN BRAND ASSOCIATION UANG ELEKTRONIK ?OVO? Studi di Kalangan Generasi Millennial = THE IMPACT OF ADVERTISING CONTENT AND SALES PROMOTION TO BRAND AWARENESS AND BRAND ASSOCIATION OF ELECTRONIC MONEY OVO Study on Millennial Generation

Examining the role of advertising and sales promotion in Burger King brand equity creation = Meneliti peran iklan dan promosi penjualan terhadap penciptaan ekuitas merek pada Burger King

Analisis dampak online brand trust terhadap sales promotion dan online buying decision: studi kasus: men sale campaign Shopee pada Februari 2019 = Analyzing the impact of online brand trust on sales promotion and online buying decision: case study: Shopee men sale campaign on February 2019

Representasi budaya dalam iklan pariwisata (analisis semiotika pada video musik S.E.O.U.L dan Fly to Seoul)

Advertising and promotions : integrated brand approach