Pengaruh Penerapan Pemasaran Media Sosial terhadap Perkembangan Bisnis dengan Kondisi Fasilitas, Biaya, Kompatibilitas, Persepsi Kegunaan, dan Persepsi Kemudahan Penggunaan sebagai Variabel Anteseden (Studi pada UKM Bidang Kuliner di DKI Jakarta) = The Influence of Social Media Marketing Adoption on Business Growth with Facility Conditions, Cost, Compatibility, Perceived Usefulness, and Perceived Ease-of-Use as Antecedents Variables (Study on Culinary SME in DKI Jakarta)

Pengaruh pemasaran sosial media dan pemasaran konten terhadap meningkatnya pembelian impulsif: penelitian fans K-Pop di Indonesia = The Effect of Social Media Marketing and Content Marketing Towards the Increase in Impulse Buying: A Case Study on K-Pop Fans in Indonesia

Analisis pengaruh perceived usefulness dan perceived ease of use terhadap perilaku penggunaan aplikasi media sosial dengan privacy concern sebagai faktor moderasi: studi kasus: aplikasi snapchat di Indonesia = The effect of perceived usefulness and perceived ease of use towards behavioral intention in using social media apps with privacy concern as moderating factor: case study snapchat app in Indonesia

Faktor-Faktor yang Mempengaruhi Penggunaan Social Media Marketing dan Manfaat Penggunaan Social Media Marketing Pada Usaha Kecil dan Menengah (UKM) di Jabodetabek dan Bandung = Factors that Influence the Use of Social Media Marketing and the Benefits of Using Social Media Marketing in Small and Medium Enterprises (SMEs) in Jabodetabek and Bandung

Pengaruh Pemasaran Media Sosial Terhadap Ekuitas Merek Berdasarkan Konsumen: Memahami Faktor-faktor Mediasi Manfaat Media Sosial dan Pengalaman Merek pada Merek Mewah Gucci di Kalangan Milenial di Jabodetabek, Indonesia = The Effect Of Social Media Marketing On Consumer-based Brand Equity: Understanding The Mediating Factors of Social Media Benefits and Brand Experience Of Luxury Brand Gucci on Millenial in Jabodetabek, Indonesia