Peran Tipe Short Brand Story terhadap Purchase Intention FMCG dengan Perceived Brand Quality sebagai Mediator = The Role of Short Brand Story Type on Purchase Intention.Towards FMCG with Perceived Brand Quality as Mediator

Short brand story: company-generated atau consumer-generated? pengaruh jenis short brand story terhadap intensi membeli produk FMCG = Short Brand Story: Company-generated or Consumer-generated? Effects of Types of Short Brand Stories on Purchase Intention FMCG Products

Efektifkah mempersuasi konsumen melalui cerita? peran empati sebagai mediator pada pengaruh jenis short brand story terhadap intensi membeli = Is It effective to persuade consumers through stories? the role of empathy as mediator on the effect of short brand story types on purchase intention

Pengaruh short brand story dan implicit mindset terhadap sikap terhadap merek dan intensi membeli = The influence of short brand story and implicit mindset on brand attitude and purchase intention.

Konsumen: percaya atau tidak pada Brand? Pengaruh jenis short brand story terhadap intensi membeli yang dimoderasi oleh trust = Consumer: trust or not to the brand? The effect of short brand story type on purchase intention moderated by trust