Rica Sharma
Analisis pengaruh electronic word of mouth di social media dan brand image terhadap keputusan pembelian (studi dalam memilih preschool highscope) = The influence analysis of electronic word of mouth in social media and brand image towards purchase intention study on choosing highscope preschool
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Teguh Juniarto
Hubungan electronic Word-of-Mouth (e-WOM) di social media, brand image, dan keputusan pembelian (studi pada restoran Sumoboo) = The relationship of electronic Word of Mouth (e-WOM) in social media, brand image, purchase decision (study at Sumoboo restaurant)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis Membership
Audina Furi Nirukti
Pengaruh brand awareness dan word of mouth terhadap keputusan membeli : survei pada pengguna media sosial berbasis lokasi foursquare = Brand awareness and word of mouth influence on purchase decision : survey on social media location based foursquare users
2012
 UI - Tesis Open
Yuliana Purwaningrum
Pengaruh electronic word of mouth (ewom) terhadap citra merek (brand image) dan niat pembelian (purchase intention) smartphone samsung = Effect of electronic word of mouth (ewom) on (brand image) and (purchase intention) smartphone samsung
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Richwan Muhamad Ericska
Pengaruh E-wom di Media Sosial Facebook terhadap Brand Image dan Purchase Intention: Studi Kasus terhadap Smartphone Oppo = The Influence of Electronic Word of Mouth in Social Media Facebook on Brand Image and Purchase Intention for Oppo Smartphone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership