Pengaruh Tampilan Produk dan Warna pada Apparel Website terhadap Niat Beli Konsumen = "The Effect of Product Presentation and Color on Apparel Website towards Consumer Purchase Intention"

Pengaruh Nilai Tambah Terhadap Minat Beli (Studi Pada Online Shop Zalora) = The Effect Of Added Value Toward Purchase Intention (Study On Online Shop Zalora)

Pengaruh Persepsi Kegunaan Tinjauan Online, Kepercayaan, dan Risiko yang Dipersepsikan terhadap Niat Pembelian Online di E-commerce Indonesia = The Effect of Perceived Usefulness of Online Reviews, Trust, and Perceived Risk on Online Purchase Intention in Indonesia E-commerces

Pengaruh Self-Congruity dan Virtual Interactivity melalui Live Streaming pada Brand Equity dari Online Influencer dan Purchase Intention Pengguna Tiktok Indonesia = The Impact of Self-Congruity and Virtual Interactivity through Live Streaming on Online Influencer’s Brand Equity and Purchase Intention of Indonesian TikTok Users

Efek Pesan Persuasif terhadap Persepsi akan Kualitas dan Keinginan untuk Membeli (Studi Eksperimental pada Label Produk Kosmetik) = Effects of Persuasive Messages on Perceived Quality and Intention to Purchase (Experimental Study on Cosmetic Product Labels)