Bernadetta Ardanari
Membangun Brand Image melalui Purpose Branding: Analisis Green Beauty Campaign oleh Garnier Indonesia = Building a Brand Image through Purpose Branding: Green Beauty Campaign Analysis by Garnier Indonesia
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Guntur Freddy Prisanto
Manajemen Brand Equity pada The Body Shop berangkat dari Social Marketing menuju Positioning
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1999
 UI - Skripsi Membership
Putri Diah Lestari
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis Membership
Faradita Dwilifia Maizar
Perencanaan program special event "Beyond The Natural Beauty" dalam upaya meningkatkan brand awareness khalayak terhadap beyond = Designing special event program "Beyond The Natural Beauty" in attempt to increase brand awareness of beyond to target audiences
2016
 UI - Tugas Akhir
Hamonangan, Daniel
Analisis pengaruh brand awareness dan brand image terhadap perilaku pembelian konsumen shampoo l'oreal di Carrefour Ambassador
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership