Short brand story: company-generated atau consumer-generated? pengaruh jenis short brand story terhadap intensi membeli produk FMCG = Short Brand Story: Company-generated or Consumer-generated? Effects of Types of Short Brand Stories on Purchase Intention FMCG Products

Analisis persepsi konsumen pada brand trust "halal" hijab Zoya = Analysis of consumer perceptions on brand trust "halal" hijab Zoya

Pengaruh short brand story dan implicit mindset terhadap sikap terhadap merek dan intensi membeli = The influence of short brand story and implicit mindset on brand attitude and purchase intention.

Pengaruh Brand Experience terhadap Service Quality, Brand Satisfaction, Brand Trust, dan Brand Loyalty pada Pengguna Telkomsel di Kota Depok = The Influence of Brand Experience on Service Quality, Brand Satisfaction, Brand Trust, and Brand Loyalty among Telkomsel Users in Depok City

Peran tipe short brand story terhadap purchase intention FMCG dengan perceived brand quality sebagai mediator = The role of short brand story type on purchase intention towards FMCG with perceived brand quality as mediator