Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)

Pengaruh brand experience terhadap brand loyalty melalui brand satisfaction: studi pada brand H&M = The influence of brand experience on brand loyalty through brand satisfaction on H&M brands

Pengaruh brand communication terhadap brand equity melalui Facebook, studi kasus: Pertamax = The impact of brand communication on brand equity through facebook : case study Pertamax

Brand management

Mengukur brand relationship melalui brand reputation dan brand tribalism; studi kasus brand Kecap Bango = Measuring brand relationship through brand reputation and brand tribalism; case study Bango Soysauce brand