Bagaimana konsep dari lingkungan fisik berpengaruh terhadap perilaku konsumen? apakah lingkungan fisik akan memberikan perbedaan terhadap konsumen baru dan konsumen tetap? = How does servicescape influence customer behavior? will the servicescape have a different effect on new Versus repeat customers?

Pengaruh Sosial Media Green Influencer terhadap Green Purchase Intention: Pendekatan The Extended Theory of Planned Behavior = The Influence of Social Media Green Influencer towards Green Purchase Intention: The Extended Theory of Planned Behavior Approach

Pengaruh Green Marketing Terhadap Green Purchase Intention Produk The Body Shop yang Dimoderasi oleh Environmental Attitude dan Environmental Knowledge: Studi Pada Generasi Z dan Milenial di Jabodetabek = The Effect of Green Marketing on Green Purchase Intention for The Body Shop Products Moderated by Environmental Attitude and Environmental Knowledge: A Study of Generation Z and Millennials in the Jakarta Greater Area

Ecological intelligence: mengungkap rahasia di balik produk-produk yang kita beli = Ecological intelligence: how knowing the hidden impacts of what we buy can change everything

Analisis Pengaruh Electronic Word Of Mouth (eWOM), Environmental Concern dan Health Concern, Terhadap Pembelian Produk Perawatan Kulit Ramah Lingkungan (Perluasan Theory of Planned Behavior) = Analysis the Impact of Electronic Word of Mouth (eWOM), Environmental Concern, and Health Concern on the Purchase of Eco-Friendly Skincare Products (An Extension of the Theory of Planned of Behavior)