Faktor Pembentukan Intensi Kontinuitas Layanan Music Streaming Spotify pada Generasi Z dengan Uses and Gratifications Theory (Studi tentang Gratifikasi dan Intensi Kontinuitas Pengguna Spotify Versi Basic dan Premium pada Pelajar SMA Negeri 70 Jakarta) = The Forming Factors of Continuance Intention of Spotify Music Streaming Service in Z Generation with Uses and Gratifications Theory (Study of Gratification and Continuation of Basic and Premium Users of Spotify on Students of SMAN 70 Jakarta).

Analisis Faktor-Faktor Yang Mempengaruhi Repurchase Intention pada Platform Musik Spotify Premium = Analysis of Factors Influencing Repurchase Intention on the Spotify Music Platform

Analisis Pengaruh Perceived Ease of Use, Perceived Usefulness, Ritualized Use, dan Instrumental Use terhadap Intention to Use pada Aplikasi Online Music Streaming Spotify di Kalangan Gen Z dan Millennial = The Effect of Perceived Ease of Use, Perceived Usefulness, Ritualized Use, and Instrumental Use towards Intention to Use on Online Music Streaming Spotify among Gen Z and Millennials

Pengaruh Perceived Value Terhadap Niat Membeli Musik Digital: Studi Pada Platform Musik Digital Berbasis Kepemilikan = The Effect of Perceived Value on Purchase Intention of Digital Music: A Study on Ownership-Based Digital Music Platform

Pengaruh social media marketing activity terhadap purchase intention (studi pada pengikut Instagram Spotify di Jabodetabek) = The effect of social media marketing activity on purchase intention (study on Spotify Instagram Followers in Jabodetabek)