Pengaruh motivasi belanja utilitarian dan motivasi belanja hedonic terhadap purchase intention pada konsumen belanja online = The influence of utilitarian and hedonic shopping motivations on purchase intention among online shopping consumer

Analisis pengaruh hedonic shopping traits dan indulgence pada fenomena self-gifting terhadap post-purchase regret = The role of hedonic shopping traits and indulgence on self-gifting behavior towards post-purchase regret

Analisis Pengaruh Cues Terhadap Trust, Attitude, dan Online Shopping Intention di Instagram = The Effect of Cues on Trust, Attitude, and Online Shopping Intention in Instagram

Analisis pengaruh functional performance usefulness hedonic performance enjoyment product risk dan internet usage terhadap online purchase intensity pada early adopters dan late adopters = The effect of functional performance usefulness hedonic performance enjoyment product risk and internet usage towards online purchase intensity on early adopters and late adopters / Anas Wicaksono

Pengaruh approach dan avoidance motivation terhadap nilai belanja hedonis = The effect of approach and avoidance motivation towards hedonic shopping value