Analisis Faktor-Faktor Memengaruhi Niat Keberlanjutan Penggunaan Layanan Subcription Video On Demand (SVOD): Studi Kasus Neflix = Analysis Of Factors Affecting Continuance Intention In Using Subcription Video On Demand (SVOD): Case Study NETFLIX

Analisis Faktor-faktor yang Memengaruhi Niat Keberlanjutan Penggunaan Layanan Subscription Video On Demand (Svod) Netflix di Indonesia = Analysis Of Factors Affecting Continuance Intentions in Using Subscription Video on Demand (SVoD) Netflix in Indonesia

Pengaruh Value Congruity terhadap Affective Brand Commitment, Customer-Brand Engagement, serta Brand Loyalty pada Layanan Video Streaming (Netflix), dengan Menguji Peran Mediasi Consumer-Brand Identification = The Effect of Value Congruity on Affective Brand Commitment, Customer-Brand Engagement, and Brand Loyalty for Video Streaming Services (Netflix), by Testing the Mediation Role of Consumer-Brand Identification

ANALISIS FAKTOR PUSH, PULL, DAN MOORING YANG MEMENGARUHI NIAT BERALIH PENGGUNA DARI AKUN GRATIS KE AKUN PREMIUM PADA APLIKASI SUBSCRIPTION VIDEO-ON-DEMAND DI INDONESIA = Analysis of Push, Pull, and Mooring Factors Affecting User's Switching Intention from Free to Premium Account on Subscription Video-on-Demand Applications in Indonesia

Dampak dari layanan subscription video on demand (SVOD) terhadap industri televisi: akankah menggantikan tv berbayar? = The impact of subscription video on demand (SVOD) service to television industry: will pay tv be replaced?