Pengaruh Endorser dan Kredibilitas Merek terhadap Minat Beli yang Dimediasi oleh Sikap terhadap Merek dan Kredibilitas Merek: Studi Merek Fashion Lokal Indonesia = The Impact of Endorser and Brand Credibility on Purchase Intention Mediated by Attitude towards Brand and Brand Credibility: A Study on Indonesia Local Fashion Brands

Analisis pengaruh consumer's brand attitude terhadap purchase intention pada merek milik influencer di Indonesia = analysis of consumer’s brand attitude on purchase intention towards influencer owned brand in Indonesia

Analisis sikap konsumen terhadap merek toko dan promosi merek nasional = Analysis of attitudes consumen towards store brand and national brand promotion

Analisis perbandingan pengaruh attitude functions terhadap purchase intention merek mewah pada kelompok usia late adolescents dan young adults. Studi kasus: Jabodetabek = Comparison analysis on the impact of attitude functions towards luxury brands purchase intention among late adolescents and young adults. Case study: Jabodetabek

Analisis Faktor Penentu Brand Loyalty Terhadap Brand Kecantikan Milik Selebriti: Peran Mediasi dari Brand Love = Analyzing the Determinants of Brand Loyalty Towards Celebrity-Owned Beauty Brands: The Mediating Role of Brand Love.