Paragitha Kusuma Wardhani
Pengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intention pada social media instagrampengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intent = The effect of advertising exposure on attitude toward the advertising, attitude toward the brand, and purchase intention in social media instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Fakhri Subhana Haiti
Analisis faktor yang mempengaruhi attitude toward brand dan attitude toward instagram ads, serta pengaruhnya terhadap behavioral intention di meia sosial instagram = Analysis of factors affecting attitudes toward brands and attitudes toward instagram ads, and their effects on behavioral intention on social media instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Riyan Emeraldi Rahman
Pengaruh influencer marketing pada media sosial YouTube terhadap brand awareness dan purchase intention = The impact of influencer marketing on YouTube towards brand awareness and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Arfindo Briyan Santoso
Faktor-faktor yang memengaruhi attitude toward social media campaign #Uangkita oleh kementerian keuangan dan pengaruhnya terhadap respons khalayak = Factors affecting attitude toward social media campaign #Uangkita by the ministry of finance and its effect on audiences response
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Almira Vania Puspitasari
Analisis Perbandingan Pengaruh User-Generated Review dengan Influencer-Generated Review terhadap Purchase Intention = Comparison Analysis of The Effect of User-Generated Review and Influencer-Generated Review on Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership