Fedora
Pengaruh iklan tv hasil crowdsourcing dan co-creation terhadap attitude towards advertisement, attitude towards brand, dan purchase intention serta respon emosinya di masyarakat generasi Y dan generasi Z pada studi kasus Coca-Cola = The Influence of tv ads from crowdsourcing and co creation methods on attitude towards advertisement attitude towards brand and purchase intention and emotional response in Y generation and Z generation on Coca-Cola case study
Fakultas Teknik Universitas Indonesia, 2017
 UI - Skripsi Membership
Melinia Devi Fenitasari
Analisis Aktivitas Social Media Marketing Terhadap Konsumen Muslim Generasi Y dan Generasi Z di Indonesia: Studi Kasus Merek Personal Care Kahf = Analysis of Social Media Marketing Activities towards Generation Y and Generation Z Muslim Consumers in Indonesia: Case Study of Kahf Personal Care Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Sumayyah
Analisis pengaruh altruism terhadap intensi berwakaf uang pada generasi Y dan Z = The Effect of altruism towards cash waqf giving on generation Y and Z
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Denzel William Mandela
Analisis Pengaruh Atribut Aplikasi Pengiriman Makanan terhadap Intensi Penggunaan Aplikasi Tersebut Kembali pada Generasi Z dan Generasi Y di Indonesia = Analysis of the Effect of Food Delivery Application Attributes towards Intention to Continuously Use on Generation Z and Generation Y in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Muhammad Yazid Alfajri
Pengaruh kesadaran produk makanan halal terhadap keputusan pembelian dengan moderasi religiusitas terhadap konsumen muslim Gen Y dan Gen Z di Indonesia = The influence of "Halal Product" awareness toward buying decision Among Muslim From Y Dan Z Generation in Indonesia with "Religiosity" as moderating variables
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)