Khairina Gusfiarni
Pengaruh motivasi belanja hedonis terhadap perilaku pembelian kompulsif produk fashion secara online selama pandemi COVID-19 = Effects of hedonic shopping motivation on compulsive buying behaviour between online fashion buyers during COVID-19 pandemic
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Tiara Hikmah
Analisis pengaruh hedonic shopping value terhadap attitude towards online purchasing dan discounted product purchase intention studi kasus: harbolnas ecommerce = An analysis of the effect of hedonic shopping value on attitude towards online purchasing and discounted product purchase intention: case study: harbolnas ecommerce
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Skripsi Membership
Sasqia Azizah Maulani
Pengaruh Motivasi Utilitarian Dan Hedonis Terhadap Urge to Buy Impulsively Pada Hari Belanja Online Nasional Di M-Commerce. Studi: Shopee 12.12 Day = The Influence of Utilitarian and Hedonic Motivation Towards Urge to buy Impulsively on National Online Shopping Day in M-Commerce. Case Study: Shopee 12.12 Day
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Hari Murti Wirawan
Pengembangan promosi media sosial Instagram dan perbaikan signage toko pada UMKM Charisma Gold & Jewellery = Optimizing the social media promotion through Instagram and improvement of store signage at SMEs Charisma Gold & Jewellery
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Fajar Setiawan
Kecerdasan Buatan dalam Industri Ritel Online: Meningkatkan Pengalaman Pelanggan untuk Mendapatkan Keunggulan Kompetitif = Artificial Intelligence in Online Retail Industry: Improving Customer Experience to Gain Competitive Advantage
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tugas Akhir