Pengaruh Kesadaran Pemasaran Hijau dan Persepsi Inovasi terhadap Minat Beli Melalui Persepsi Harga, Persepsi Kualitas, Persepsi Nilai dan Persepsi Risiko Sebagai Variabel Mediasi Pada Produk Lampu LED Hemat Energi Philips = The Influence of Green Marketing Awareness and Perceived Innovation on Purchase Intention Through Perceived Price, Perceived Quality, Perceived Value and Perceived Risk as Mediation Variables in Philips Energy Saving LED Lights Products

Pengaruh green marketing dan perceived innovation terhadap intensi membeli green product: studi kasus lampu LED Panasonic = The impact of green marketing and perceived innovation on purchase intention for green product: the case study of Panasonic LED lamp

Pengaruh green marketing awareness dan perceived innovation terhadap purchase intention pada lampu led philips dan ac inverter panasonic = Influence of green marketing awareness and perceived innovation toward purchase intention of led bulb philips and ac inverter panasonic

Pengaruh Perceived Value, Health Consciousness, Dan Environmental Awareness Terhadap Repurchase Intention Pada Green Cosmetics = The Influence of Perceived Value, Health Consciousness and Environmental Awareness Toward Repurchase Intention in Green Cosmetics

The impacts of green marketing elements towards consumer-green buying behavior in Indonesia = Dampak elemen pemasaran ramah lingkungan terhadap perilaku pembelian ramah lingkungan konsumen di Indonesia