Hutajalu, Marina Sinarta Sarmauli
Dampak User Generated Content (UGC) terhadap Citra Merek, Trust, dan Peran Budaya terhadap Niat Pembelian = The Impact of UGC on Brand Image, Trust, and Culture Role in Relation to Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tugas Akhir
Dimitri Ismandana Utama Putera
Pengaruh User Generated Content dan Fear of Missing Out Terhadap Purchase Intention Pemain Mobile Gacha Game di Indonesia = The Effect of User Generated Content and Fear of Missing Out Towards Indonesian Mobile Gacha Gamers' Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Elvanya Rosaline Dewi Andini
Pengaruh User-Generated Content terhadap Niat Perjalanan Wisata Gen Z di Platform Instagram = The Influence of User-Generated Content on Gen Z Travel Intentions on the Instagram Platform
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Tesis Membership
Jessica Joanne Mahardhika
Pengaruh User-Generated Content pada Media Sosial terhadap Customer Brand Engagement = The Effect of User-Generated Content on Social Media on Customer Brand Engagement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Adinda Mutia Muwardati
Pengaruh Kesadaran Merek, Kesan Kualitas, Asosiasi Merek, dan Keunikan Merek Terhadap Loyalitas Merek User Generated Content Platform (Studi pada Kompasiana) = The Effect of Brand Awareness, Perceived Quality, Brand Association, and Brand Uniqueness Towards User Generated Content Platform (Study of Kompasiana)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis Membership