Ilma Khairani
Analisis pengaruh brand placement acceptance yang dimediasi oleh brand placement recall terhadap attitude towards brand; studi kasus film habibie dan ainun = The impact of brand placement acceptance with brand placement recall as a mediator toward attitude towards brand case' study habibie dan ainun the movie
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Fadingga Trah Herdwangkara
Analisis hubungan antara audience characteristics dengan product Category/Brand Recall pada product placement dalam Film. studi kasus: product placement dalam Film Ayat-ayat Cinta.
Universitas Indonesia, 2009
 UI - Skripsi (Open)
Najdja Sadine Eldiena
Analisis Pengaruh Strategi Product Placement dalam Drama Korea Business Proposal terhadap Purchase Intention: Studi pada Merek Goobne = Analysis of the Effect of Product Placement Strategy in the Korean Drama “Business Proposal” on Purchase Intention: A Study on Goobne Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Denyza Wahyuadi Mertoprawiro
Misleading Brand Placement : Suatu Analisis terhadap Persepsi Sejarah Brand dan Jenis Brand Placement = Misleading Brand Placement : an Analysis on Brand Historical Perception and Types of Brand Placement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Brand Storytelling sebagai Strategi Audience Engagement (Studi Kasus: Akun Karakter Webcomic Cergaroma di Instagram dan Twitter) = Brand Storytelling as an Audience Engagement Strategy (Case Study: Cergaroma Webcomic Character Account on Instagram and Twitter)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja